So...it seems that the Nexus 5; the successor to the Nexus 4 was announced alongside Android 4.4.
At first I though there was some press conference video regarding this announcement, however the only thing that was available was a commercial. Then I though to myself "I was right all along.."
I made a G+ post in Android's Nexus community page, in which I proposed that Google would make a quiet release of the Nexus 5 (here). Turns out I called it.
Instead of spending alot of money on a major press conference, the Google team simply made a post on G+ that the Nexus 5 and Android 4.4 are official. Then, they begun to post various commercials about the device and updated their Nexus page to include the elusive device. No where was a press conference, nor was their a "Breakfast" event that we were treated with when the Nexus 7 and the Chromecast was announced.
So let me explain why Google did this; it's a thing of genius really.
Google purposely leaked images and content regarding the Nexus 5 (and Android 4.4) to cause a stir within the Nexus and Android community. These leaks cost Google nothing; that's the genius behind it all. The fact that Google didn't even need to spend too much on public press conferences and advertisements meant that they could focus their attention on other important events regarding Google Play and of course, Google+.
The plan was well executed (if you count all the barbaric and quite repulsive comments made by Android fans to be part of the plan), and it represents a new way of marketing a product; one which social media was heavily used in order to get the word out about the Nexus 5 and create excitement about the product to promote sales. The idea that you can take a few pictures of a product, post it on the web and let the public have at it allows for that company to spend less on actually advertising the product all while answering the 4 P's of Marketing.
So kudo's to Google for a fantastic marketing plan! If only everyone else had your marketing genius!
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